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Run the numbers on any deal in seconds. Calculate profit, ROI, and your maximum offer using the 70% rule.
ARV × 70% − Rehab = Max Purchase Price
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Every successful flip starts with running the numbers. If you skip this step, you risk buying a money pit that wipes out your profit. Here's how experienced investors analyze a deal:
ARV is what the property will sell for after renovations. Pull 3 to 5 comparable sales (same area, similar size, sold in the last 90 days) and average them. This is your ceiling. Learn more in our guide on how to estimate ARV like a pro.
Walk the property with a contractor or use a rehab estimating system to get accurate numbers. Always add a 10 to 15% contingency buffer. Common rehab items include kitchen, bathrooms, flooring, paint, HVAC, roof, and landscaping.
The 70% rule is the gold standard for quick deal screening. Your maximum offer should be 70% of ARV minus rehab costs. This ensures enough margin for profit, closing costs, and holding costs.
Most beginners forget about hidden costs: closing costs (2 to 4%), agent commissions (5 to 6% of sale price), hard money interest, insurance, utilities, property taxes during the hold, and unexpected repairs. Our calculator accounts for all of these.
Experienced flippers target a minimum 15 to 20% return on invested capital. If the numbers don't hit that threshold, walk away. There are always more deals. Read our deep dive on maximizing flip profit.
This calculator is just the beginning. FlipLogic includes deal analysis, built-in eSign, AI Design Studio, lender marketplace, contractor network, deal marketplace, and deal accounting. Start free today.